Do you have an offline business and want to scale it up. However, you don’t know how to do so? Then, the bull’s eye for you is the social media. In this article you’ll get 9 reasons why social media marketing is important in 2021!
It will tell you what treasures does social media have and how you can utilize it for scaling up you business to new heights.
There are a lot of business that have started or scaled up with the help of the social media.
For ex. beer biceps by Ranveer Allahbadia who is a Youtuber and started his business through YouTube.
Also, I must tell you that social media is not only used by the marketers in order to increase their brand value. It has a lot of great purposes as well.
There are a lot of benefits of social media. Also, I must tell you that those who are not using social media for their businesses are missing a great oppurtunity.
So, let’s start with the 10 reasons why you should use social media marketing.
1. Everyone even your competitors are using Social Media.
The primary reason of using social media marketing is important because a chunk of people are using social media.
Nearly 2 billion web users use social media and these numbers would still increase as the mobile social media marketing is on the rise.
Usually the most popular social media such as Facebook and Instagram show a higher level of user accounts and engagement.
It is very different from the old and offline mode of marketing which doesn’t have much potential to grow. However, the growth of social media is enormous.
Also, unlike the traditional marketing it reaches to a wider range of targeted audience which would benefit you enormously as well.
One of the most important reason to be on social media is that even your competitor is using.
And there could be some X factor which he/she is using in order to beat you which you are loosing by not using social media.
2. Better Communication With Users.
Do you know there is a saying in the online marketing field that, “Don’t bring your audience to you, instead go to your audience”.
Also, this saying quite right and one way of doing it is by SEO but this takes a certain amount of time.
However, second and the best way of doing it is by the use of social media.
Also, there is an algorithm of social media sites that they want their users to spend a lot of their time with them. And you can milk it by having better communication with users who can be your customers as well.
It gives the customers a vibe for connecting with their brands and buy the goods and services more likely from them.
However, you should be aware that you shouldn’t just simply pitch you products to them. First, provide some knowledge and values to your customers.
There is a saying from my mentor Mr. Neil Patel that, “give, give more than you take” and it copy paste applies on social media marketing.
Many marketers uses it to know their audience better such as what they want or what are their query etc.
It helps the brand to make a much more personalised relationship with the users.
3. Brand Recognition.
This is the most widely known and the best reason why to use social media.
Social media is a powerful source to create your brand globally!
Also, brand is important in things such as SEO and even the child prodigy Umer Qureshi says that, “Personal Branding is the one that is going to work in 2021”.
Profiles of your company’s social media gives you a probability of people sharing your social media pages as well.
One of the first thing that people do after knowing your brand is either they visit your website or social media handles.
And that is the reason why your business should have social media pages.
If you have a social media page then users can visit your page, post and know your business.
And if you have something valuable for them then they could potentially be your customer.
It is not very difficult to increase your brand awareness on social media as it seems.
You have to just find the right audience, create attractive content and have a connect with audience.
4. Inbound Traffic.
Before telling you how social media helps you to get inbound traffic, let’s first dive into what inbound traffic means.
Inbound traffic is a type of traffic which moves between networks.
For example, if you have a social media page and want your customers to go to your website for some offer or to read them blog post on your website.
And if the customer go there then this type of traffic is known as inbound traffic.
The best thing about the inbound traffic from social media is that if you provide your users values through your content.
Then, they have a extra edge of trust on you and they are more likely to buy something from your website. Than, those who come to your website through google.
It would lead to more conversion rate and it is the most important thing a business wants.
Without social media, you only get traffic from the people who know your brand or if you do seo practices to rank your website on google.
If you want some affordable search engine optimization tips then we have separate article as well.
With social media you are giving another hand to your website through social media and it is also possible that your content could go viral on social networks. Which would get your website a boom of traffic.
However, you shouldn’t spam the links of your blog posts or website on your social media handles.
It is because spamming your link can haunt your seo practices as well as the customers would loose trust on you.
Social media is a long term strategy and social media is an animal which you have to feed more before expecting a small amount of reward from it.
5. Cost Effective.
One of the social media advantages is its cost effectiveness. For most of the people social media is free.
Most people on social media who want to build their brand comes from creating and publishing knowledgeable content for your followers.
However, most of people say that you can also run ads on social media and it cost money.
But I must tell you that the ads on social media platforms are very cost effective.
If you run ads of your website on google it would cost you money for each keyword you want to rank for.
However, in the case of social media sites especially they have A.I (artificial intelligence).
It helps your ads to reach to the potential customers who want to buy your product or service at a very low cost as compared to google ads.
And that is the why big experience marketers go for social media ads due to its great ROI (return of investment).
With the helps of ads you can fastly make yourself a brand and also can increase the sales of your product or service at such a minimal cost.
6. Search Engine Ranking Boost.
Optimisation for search engine is the thing how to get more traffic, sales and more money.
SEO is a thing but if you want to get ranked #1 on google then one of the most important factor is social media.
However, Google doesn’t has social media as their ranking signals but as we all know that google crawlers follow users.
So, if users are visiting your blog through social media then your website are getting traffic. And, if they find your content useful then they can also share it which helps the google search crawlers in finding your website.
Post blogs, case studies, infographics and corporate life in order to make your blog share worthy by the readers.
In 1 month, you will see a sudden rise in organic traffic if you start promoting your articles through social media.
Your social media page should have a blend of both the factors such as sharing of blog post as well as posting value adding content for your customers as well.
7. Brand Loyalty.
Another factor that can force you to be on social media is its power to increase the loyalty of any brand.
Social media is a great way of building trust and relationship with your leads and consumers.
It leads to better satisfaction and loyalty from the customers in buying your product or service.
Such channels like social media helps in creating a way by which companies can show their human side to their customers and in turn win their trust.
Engaging with your customer can help in building the customer and brand relationships which lead to more trust.
You will first have to make your customers happy by giving them valuable content, solving their query and having a cozy relationship. In turn they would help you by buying your service or goods.
8. Industry Insights.
If you are new to an industry and want to know what questions the users asks before buying a product or service from your industry. Then, the social media is your go to place.
By monitoring the insights of your social media pages you can know the opinions or queries of your customers.
It is those queries which you won’t know if you aren’t on social media.
Using social media as a tool helps you know what the industry specialists are doing to get more customers.
It helps you to know which is the most trending topic in your industry which can help you get viral in the web of social media.
9. Targeting and Retargeting of Customers.
Social media ads can help you a lot to grow your blog or social media page in a boom. Targeting the specific potential customers have been proven to be a massive boon to business organizations.
Do you Saurabh Bhatnagar, he is a living example of what social ads can do to your life. Fb ads have helped him to make 2.4 cr in just 8 days.
Fb or social media ads helps you to reach your ideal customers with the help of advance AI targeting.
It sends the ideal traffic to your website who are interested in your product or service. This is the best way to get the most ROI from your marketing expenses.
Facebook puts your ads to those people who show the same searches or behavioural style as your target audience.
So, at last my suggestion would be that if you are not starting your journey of social media after reading this article. Then, I would say that you are loosing some part of your success by doing this.
There are many benefits of social media such as increase in seo practice. increase conversion rate, increased brand value and much more.
So, that’s it for this article if you liked it then do share it on your social web. And if you want us to do SEO for your website or handle your social media free of cost.
Then you can contact us on [email protected]
Also, don’t forget to tell us which of these social media reasons convinced you the most for starting out your social media journey.
And if you have any query related to social media marketing then the comment box is empty. Raid it with your questions!